Thursday, November 26, 2009

Manipulation everywhere?

"The budget airline easyJet has been forced to withdraw almost 300,000 copies of its in-flight magazine because of protests over its use of Holocaust memorial sites [in Berlin] as a backdrop for a fashion feature." (Guardian, Nov. 24)

I am wondering if this was a really dumb marketing move, or calculated courting of publicity by some clever account planners.

I do wish more people (and students) were aware of the inherently problematic ethical nature of marketing and advertising.