Launching your kid in life

The NYT carries an article on "Teaching Work Values to Children of Wealth." Apparently, this is a new craze among the wealthy - as the crisis bites, and seemingly well educated college students or grads have increasing difficulty "getting into a purposeful path" in life. Of course, this new business opportunity is eagerly seized by all kinds of coaches and consultants - giving a much needed boost to the GDP. One expert offers the following sound advice to the anxious well-off: "Those families that treat their kids' launch like any other endeavor are having the most success." Indeed, what could be the difference between giving your offspring a good start in life and, say, launching a new celebrity fashion line or social website? All you need is cool business sense and/or professional judgment. And isn't this what helped the rich get rich in the first place (unless they inherited it all)?