Tuesday, January 4, 2011

Outfoxed?

A couple of months ago, the writers behind the Simpsons tried a couple of digs at Fox News. During the opening credits of one episode, they inserted a Fox News helicopter adorned with the slogan: “Fox News: Not Racist, but No. 1 with Racists.” At the start of the next episode, the slogan was changed to “Unsuitable for Viewers under 75.” Fox News anchor Bill O’Reilly fumed, and the Simpsons bunch – supported by their loyal liberal followers – probably felt a sense of warm gratification at their own boundless courage. But the Simpsons are in fact subsidizing Fox News, and Fox News anchors must be secretly grateful for such satirical pricks which can nicely illustrate the nihilistic hubris of the liberal media elite. As Marx would have put it, this is the objective truth about the relationship between the two Fox brands; and any other interpretation must be a form of false consciousness.