This is the subtitle of a NYT article describing a new
marketing company set up by several senior data analysts who helped President
Obama win reelection. What is their sales pitch? “To deliver to commercial
advertisers some of the Obama campaign’s secret, technologically advanced
formulas for reaching voters.” Some companies apparently find this innovative
sales strategy persuasive. The first client of the new marketing venture is a casino
in Las Vegas which wants its customers to keep returning to it as opposed to
sampling rival venues; and others will surely follow.
So the credentialed digital warriors are likely to do
well financially after they did good by helping Obama stay in office. Come to
think of it, why not? There is no logical reason, really, why they should look
away from a promising business opportunity beckoning entrepreneurs with their
unique skill set. And the quants seem to have cooperated fully with the NYT
journalist writing about them, probably seeing the resulting profile as free
advertising they would be silly to shrink from.
