Until
October 2016, Jordan B. Peterson was a little-known psychology professor. Then,
a few videos in which he championed “politically incorrect” ideas went viral –
and he shot up to unforeseen fame and fortune. The content of his doubt-proof pronouncements
on everything has subsequently attracted much attention. There may be, however,
a more revealing take on his transformation into a celebrity reactionary (for
the liberal intelligentsia) and motivation speaker (among angry, mostly white young
men). It’s an angle that places style on par with substance.
