Save our mental environment!

A few years ago I maintained a simple web site grandly proclaiming that the erosion of our brain powers by all kinds of audiovisual pollution will be the "new frontier of environmental awareness." Adbusters now have a new issue of their magazine out under the heading "The Whole Brain Catalog" - with a nod to the Whole Earth Catalog which catalyzed the environmental movement in the 1960s. The promo they emailed warns that "the mental environment is now the terrain where our fate as humans will be decided." The lead article is a mental manifesto by Bill McKibben titled "The Environmental Movement of the Mind," and the other pieces look promising, too. Welcome to the new wave of mental environmentalism.