In a NYT interview, a 28-year old digital consultant shares tips about the countless cool web sites, “niche social networks,” apps, etc. she uses on a daily basis. Why is she almost continuously plugged in? Very simple: “Its [sic.] not just my geeky love for the Internet that keeps me trying new products,” she said. “It’s a quest to find things that will ultimately make my life more efficient and run smoothly.” This must be a truly epic quest. Self-betterment as self-optimization, if you will.