Saturday, April 10, 2010

Monetazing the power of “people brands”

An upstart called OpenSky helps people who have built a loyal following in the blogosphere or on social web sites to recommend online purchases to their friends and fans – for a modest commission. I am looking forward to the day when it will be impossible to open one’s eyes without having some commercial message within your field of vision. Life will then become one blurred rolling temptation which will require an even more inhuman willpower to resist. That willpower, of course, will meanwhile be sapped as distractions become the water we – and particularly our kids – swim in. And then the only way to get rid of a temptation is to follow the Oscar Wilde Rule – just yield to it.