Mary Billard, "A Yoga Manifesto" (NYT)
Yoga is definitely big business these days. A 2008 poll, commissioned by Yoga Journal, concluded that the number of people doing yoga had declined from 16.5 million in 2004 to 15.8 million almost four years later. But the poll also estimated that the actual spending on yoga classes and products had almost doubled in that same period, from $2.95 billion to $5.7 billion.
“The irony is that yoga, and spiritual ideals for which it stands, have become the ultimate commodity,” Mark Singleton, the author of “Yoga Body: The Origins of Modern Posture Practice,” wrote in an e-mail message this week. “Spirituality is a style, and the ‘rock star’ yoga teachers are the style gurus.”
Well, maybe it is the recession, but some yogis are now saying “Peace out” to all that.
