The algorithm of creativity

This is from a NYT piece the booming scientific study of creativity: "'Creativity is a complex concept; it’s not a single thing,” [Dr. Kounious] said, adding that brain researchers needed to break it down into its component parts." He studies the neural basis of creativity, and defines it as "the ability to restructure one’s understanding of a situation in a nonobvious way." I wish the scientists doing such research could show some creativity in their own work - in addition their natural impulse to take things apart to see how they work.