The pursuit of authenticity

An article in New Statesman asks: “Why Are We So Obsessed with the Pursuit of Authenticity?” Finally, an easy socio-psychological question – because we are suspended in a sea of fakery. The article focuses on the kind of clever branding which insinuates that generic products or services are supplied by inspired artisans – but this is just the tip of the ersatz iceberg. Keeping in mind the whole floating mountain is essential, by the way, for understanding the broad resonance of the first Matrix movie.