Tuesday, June 25, 2013

The Obama Campaign’s Digital Masterminds Cash In

This is the subtitle of a NYT article describing a new marketing company set up by several senior data analysts who helped President Obama win reelection. What is their sales pitch? “To deliver to commercial advertisers some of the Obama campaign’s secret, technologically advanced formulas for reaching voters.” Some companies apparently find this innovative sales strategy persuasive. The first client of the new marketing venture is a casino in Las Vegas which wants its customers to keep returning to it as opposed to sampling rival venues; and others will surely follow.

So the credentialed digital warriors are likely to do well financially after they did good by helping Obama stay in office. Come to think of it, why not? There is no logical reason, really, why they should look away from a promising business opportunity beckoning entrepreneurs with their unique skill set. And the quants seem to have cooperated fully with the NYT journalist writing about them, probably seeing the resulting profile as free advertising they would be silly to shrink from.