Values creating value

In a letter to the Guardian the CEO of a trendy company argues the perception that capitalism encourages “naked individualism” is grossly simplistic. He says now “(even) bankers call for a moral framework rooted in clear values as the basis of creating value.” There is a simple reason for this embrace of unadulterated ethics by the business community - it has become indispensable for “future business success.” Finally, the perceived tension between the pursuit of self-interest and the need for some shared norms restraining such pursuits – a clash over which countless philosophers and religious leaders have fretted since times immemorial – has been happily resolved.